I would like to say, when I first heard of a new Nightclub opening in Downtown Wilmington. I was very skeptical of its character and ambiance. Clubs in the area come and go. The successful businesses stay on top due to extreme customer service and providing a comforting atmosphere at all levels. The often looked over door man, is most likely one of the most important jobs at a good hotspot. He is a host and friend to patrons and greets them accordingly as they approach the door. The Bartenders work really hard to serve you in a timely manner, often dealing with rudeness that would scare anyone away. They deserve generous tips for their work. The DJ reads the crowds reactions and based upon that scores the evening with jams, usually not once leaving his post for 5 hours. Its not easy, and should be appreciated at the places you frequent. So once I entered "TheLoft" for the first time and saw all of these elements, I knew success was being attained at a level most clubs take months to achieve. With that I invite you to "TheLoft" in beautiful downtown Wilmington,NC...and remember "Bring your A game" because they are.