While this isn’t a get rich quick story, a story of using my parents “go away and do something” money/gift, or an “accidently discovered super glue” story, it is a story of a simple idea and a journey. While the story isn’t complete, hopefully this will inspire you to have a dream and go for it despite what society and life throws in your path.
After working as a sales and marketing manager for a fortune 500 company for 7 years, I was miserable. I wanted to get back down to the beach in a hurry but was stuck inland at a job I didn’t love. I was making 6 figures but spending it all just to stay slightly happy.
While waiting for a person I was supposed to interview, I grabbed a "Money" magazine we had in the lobby. I had passed a stack of past issues of that magazine every day for years and never paid it much attention. I looked at the cover and it said something like "How to quit your job and launch your own company". I was extremely skeptical, thinking of those numerous MLM scams that advertise all the time.
I read the article, and its first advice was to find a hobby you love. Second, it said start a website about that hobby. I thought to myself, “What website could I start about a hobby of mine?” The next thought that hit me changed my life….. The website I created 7 years ago, Beachmonkey.com, was about a hobby of mine. I loved beaches, surfing, and night life. The name was perfect, and the concept began swirling and swirling around my head. Ideas began to fly and I couldn’t think fast enough to keep up. Suddenly I had a direction in life that I wanted to go. After work, I went home and began to sketch out all the ideas I came up with.
Get Rich on the internet or die trying
Have you ever googled “How to make money on the internet?” You might as well smear honey on your face and body and jump into the grizzly den. More useless links than atoms in the universe will appear all claiming they know the secret to success. Every single one has the same story, that they and only they have the true path to financial freedom, and the rest of the links are total shams. If you ever try to find what they actually did to make money on the internet, it turns out they didn’t do anything except to tell people how to make money on the internet.
That’s right, they made their millions not by launching the next Facebook but launching the next site that explains how they launched said site that explains how to launch sites, on how to make money. So to get this straight….the first day they launched their site saying “I made millions on the internet”, they only had the money in their pocket, and far from the millions they claimed to have made. They only made millions after millions of people read their site that bragged about how much money they made. And they want us to believe that they are telling us the truth? Pleeeeze!
After reading about 5 or 6 ridicules sites like this, I decided to hit up a friend of mine who had just quit his 6 figure job as a lawyer and started his own website. Eddie Babbage started resonate vibes (http://resonantvibes.com/ ) and it was a dream of his. He gave me real advice. He said “Keep looking and researching. You will find better ways to launch your site.” Over the next 3-4 years, he would always be my go-to person for advice and lend an ear. He is one of the many people who fell onto my path at the right time. Sometimes you have to have a bit of luck.
Many people have asked me for help getting their name out. Dj’s, photographers, clubs, and just about every other profession has at one time or another picked my brain for marketing ideas. 99% of the time, the ideas went completely unused and turned out to be a waste of my time. It wasn’t that the ideas were bad, it was the person was fixed into too narrow of a box, or was just too lazy to implement them.
Here are a few tips on getting your name in front of people.
1. Give a little, receive a lot. Sometimes giving a little bit away for free while allows a potential client a chance to try your product or service risk free. This doesn’t mean you give away 100% of your product or service, but just a teaser. Don’t give it all away, because once it’s free, they will never pay.
2. Be different. I can’t tell you the amount of times I have heard "it will never work here” or "that’s never been done before”. It is self defeating. The great thing about marketing is having 100’s of little test markets. It will give you experience in trying something new, and also give you feed back on what really works and what doesn’t. Every big new idea has had 20 naysayers, don’t listen to them.
3. Bring more to the table. If you are a DJ, I can guarantee you plenty of work if you can bring heads into the door. There are thousands of DJ’s out there, how many can fill the club just from their own marketing alone? You could be the worst DJ in the world, but if you can pull 200 people into a club, you will get hired way before the DJ that doesn’t bring any. Don’t think for a moment that marketing should be up to the club you work for, that is your responsibility. The same goes for bartenders, servers, doormen etc. Walk into any club looking for a bartending gig and say "I can bring 50 people in a night just to see me guaranteed” See how fast you get hired.
4. 80/20 rule. Life is 80 % marketing and 20% talent. You have to throw the vast majority of your time marketing yourself to new clients, and also keeping track of the people who already like you. Build a data base of fans; keep your name in front of them. I’ve seen plenty of extremely talented photographers not get a single client for months. It’s because they are the secret artist. No one knows who they are.
5. Be Happy. Just having a smile on your face and enthusiasm for what you do will draw people to you like a moth to a flame. Why would someone want to want anything from someone who is always complaining, full of drama or that has anger issues?
Just a few quick tips. Have a good weekend