Social media has been elemental in the advancement of dance music and the meteoric rise of many of its most talked about artists and DJs. Great publicists who specialize in the EDM / Dance Music realm know the dos and donts when it comes to PR and how to utilize Social Media. They can help steer your career through proper channels to receive maximum exposure while at the same time navigating around damage control and beyond. Most major and larger record labels already have in-house Social Media and Publicists but is an in-house publicist enough and can they give you the attention you deserve? What if you are on a smaller Indie label or doing it D.I.Y.? This panel of Social Media, Music Journalists and Public Relation specialists will help you decide if a professional PR person is right for you, if you should you go it your own way and , if so, how to go about it.
Moderator:
Lawrence Lui – Island Records
Panelists:
Matthew Medney – Tommie Sunshine, Inc.
Paul Reed – Life In Color
Sabrina Russ – The Russ Agency
Olyvia Salyer – VICE Media
**photos by Eric M**IG: Eric_thephotographer**images are free as long as you keep the logo