Be honest. If you were asked about Korean pop, you’d probably mention monolithic girl groups, over-elaborate music videos, and Psy. And on all points, you’d be correct. But look past the rampant guyliner and girls in boyshorts; K-pop’s got a lot of hidden gems. It’s not all manufactured teen idols puppeteered by multi-million dollar companies. Contrary to popular belief, Korean pop is teeming with sounds that are sexy, cool, and soulful. On the following list, you won’t find stalwarts like Big Bang, SHINee, or Girls’ Generation (and if none of that makes sense to you, don’t worry). The aforementioned acts are certainly relevant as K-pop megastars, but we’re focusing more on artists who are less likely to be on your radar. Here, then, are the Korean pop artists you should know who are doing it right now… To read the rest of the article, click here.
Photo: YG Entertainment