Why Music Fests Like Bonaroo, Coachella Are Turning Away Big-Name Spon

PHOTOGRAPH BY: Brian van der Brug / Los Angeles Times

Isn't it nice that some of the biggest names in music festivals look beyond profits, and keep their focus on the overall experience rather than the whims of advertisers?

“Premier music festivals can rake in $1 million or more by selling stage-naming rights to corporate sponsors. But some top-grossing festivals are keeping brand names off the stage and closer to the crowds for a more interactive experience.

Corporate sponsorships, together with food, drink and merchandising sales, account for as much as 30% of total music-festival revenue, according to people familiar with the industry. Specific figures aren't available, but sponorships are said to bring in the biggest chunk….”

Go to Advertising Age for the full story.

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