My mission for 20-plus years has been to turn the whole world onto this music. Right now we’re hearing a lot of people pontificating about the ‘EDM bubble bursting’ at the same time Armin van Buuren just had a radio hit in America. If you had asked me five years ago if that would ever happen, I’d say, “No. Fucking. Way.” This is literally just the beginning for all of this. You want to know why?
I feel the underground is about to absolutely explode and be the healthiest we’ve seen in about two decades. Everyone in the underground has probably gone hoarse from complaining about EDM. I think that’s kind of run its circle. (I’m sure Sneak will still have something to say about it, but I think anyone with a brain has stopped listening to him at this point.)
Then the music that’s commercial is going to become much more commercial. A couple of the top-tier DJs are now taking on big songs from the ’70s and ’80s that are clearly aimed at the American market. The next David Guetta record, which he debuted at Electric Zoo, is based around the opening guitar riff of “Ain’t Talkin’ About Love” by Van Halen. Now that the kids are all completely indoctrinated, and no one’s got to sell them on the fact that EDM is the place to be, everyone’s got their sights on 30, 40 and 50 year olds. In America, if you can involve that demographic, you’ve got the whole thing on lockdown.